Careful Campaign Project
Updated: Jul 14, 2021
Product Name: Kwest
Label Design:
Target Market:
9 to 12 years old. Why? Due to this target market not having cell phones growing up. We want kids to have a cell phone that is going to teach them about the world around them. Amazon drones, businesses, and trucks are everywhere. Using our power as a business nationwide to teach children about the growing world around them. With experience comes life lessons, and we at Amazon want the next generation to learn and grow from their experiences.
What we do better:
What our product does better than FirstFone is that we have a target market surrounded by families already. Offering the Kwest 1 exclusively 1st to Amazon Prime users. we also have a Amazon music library with clean music for children. Kwest comes with voice recognition service E.D.I.T.H. Standing for Even dead I am the hero. Edith has been 10 years in the making created by amazon. EDITH uses the amazon warehouse locations along with the drones to keep track of all quest users via a map system. When Edith senses that your child is in jeopardy it will alert the nearest authorities if a potential threat of violence arises. Edith can also deter children from certain areas that show a higher and more potential threat of danger.
Catchy slogan:
Original slogan: "work hard, have fun, make history."
New slogan: "Experience, learn and grow."
Slogan enforces a new direction for the target market but also shows roots to the original slogan.
Packaging Description:
*included is a 5 inch LED display vertical touch screen phone with Dolby speaker and a 5.1 super retina xdr display camera. Comes with a usb and charging dock. Bluetooth included for headphone use. Voice recognition service entitled E.D.I.T.H is free with the phone.
Product disclosure statement:
Key features of Kwest include a beacon radar system that can help users ping their guardians phones to their exact location.Kwest users can only be 9 to 12 years go age or else the product can't be purchased. Facial scanning recognition along with heightened phone recognition will allow the user interface to detect how old the user is. Legal guardian's can control the capabilities of the phone through their Amazon Prime accounts. Fees for this device are included with the Amazon Prime membership for a limited time only. Prices may vary. commissions, benefits, risks, and complaint handling procedure for Amazon Kwest users should include going through our process in detail. We want to identify any trends or issues. We will discuss any options you have with your issue such as Replacement or repair. Act within 1 to 3 days of Quest device issues. allow us up to 2 business weeks to resolve the issue. We will keep our word and follow up promptly.
Discussion: Target of FTC concerns
Protecting consumers privacy online is one of our upmost concerns. Protecting children from themselves is apart of the abiding contract you sign up for whenever you buy an Amazon Kwest. The First Amendment right to censorship is waived due to Amazon being a private institution. All sites considered 17+ will be censored through your Amazon prime settings for your Child's Kwest device.
Amazon Kwest is made in the U.S.A in warehouse locations.
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